Presenting your business

A Three Minute Elevator Pitch? Welcome to Hell!

December 23, 2013

Flying back from Copenhagen recently I picked up a copy of British Airways’ Business Life Magazine. Flicking through, I was naturally interested to come across an article by Terri Sjodin entitled  ‘Going Up?’

Read the full article →

When do you give your business card? Part 1

November 27, 2013

The room was slowly filling with business executives, some were clearly long standing acquaintances and others were meeting one another for the first time. As people met the first thing they did was to present business cards to each other with both hands as if they were priceless pieces of art. It felt rather strange but within the predominant culture of those gathered this is when and how they give business cards.

Read the full article →

Does your P&L or your Intent drive your business?

November 15, 2013

Over the last 15 years of working on the Internet, for the Internet and with the Internet I have seen the maturity of its use by business people. Shifting from e-commerce and focus on website brochures to connecting widely though the various ‘social’ sites to build brand, trust and the asset of a ‘follower’.

Read the full article →

Your best customer ISN’T your best customer

October 22, 2013

I have a question for you: Who is your best customer? Is it the company who: Pays you the most? (best for income) Has the biggest name? (best for marketing and for making you feel proud)

Read the full article →

3 ways to get more business from your referral group

October 18, 2013

Referral groups can be an excellent source of sales leads for your business. But what if you run a business that is much harder to refer business to? For example, you do something very specialist like horse dentistry, or you only do business with large companies. If you are doing all the right things and yet not getting enough business from your referral group, consider also asking for these three types of referral:

Read the full article →

Should your business card stand out from the crowd?

October 15, 2013

Over the last fourteen years I have been given business cards of all sizes, colours, material and theme. There have been some wonderfully creative approaches to make business cards memorable, from incorporating digital brochures onto CD-Rom and USB cards to cards made of solid metal.

Read the full article →

Planning Your Networking Strategy

October 1, 2013

In developing your career and your business, it is no good being the best kept secret in the world. Unfortunately, many people see networking as a prime way to increase the visibility and embark on a networking frenzy without giving too much thought to a proper strategy.  As a result, they attend many events only to find progress is slow, results are haphazard and tracking a return on their investment is difficult.

Read the full article →

Networking- we have to do what we are taught not to do!

September 13, 2013

What do we continue to say to our children? ……….“DON’T SPEAK TO STRANGERS”  Yet to network effectively, what MUST we do ? …… the complete opposite – SPEAK TO STRANGERS !!

Read the full article →