A pocket full of cards!

by David Wimblett on September 21, 2012 · 2 comments

I’ve just got back from a networking event – one I had never been to before – and have the usual pocket full of business cards.  I’m now sorting through the cards and making some notes and it occurred to me that you might be interested in my thinking and how it might relate to your networking in the future.

In total I have the business cards of thirteen people (well fourteen really as I spoke to two people from the same company) plus an instant email (they sent it to me as we were talking) as the person had run out of cards.

One card was thrust into my face, and the person didn’t ask for my card in return, so it’s gone in the bin! I then have half-a-dozen cards of people that I met who were very interesting and whose cards are all well-designed and printed and tell me what they do. All of possible use for the future.

I then have a card of a guy who was some sort of designer.  I never really found out of what as he talked in riddles.  So, not of much use.

Then there is a slightly oversized card, by about 2mm (so just a pain), from a high-end video production company (well that’s what the card says), but in truth I’ve never seen such a poorly laid-out card.  Video is all about the visual and so must the business card be for the best chance of success.  Another for the bin, I’m afraid.

Next I have a stylish, chunky, card from a lady who does wardrobe management.  Perfect.

Just three to go.

The worst!  One of those odd-shaped, cheap internet cards. But to make matters even worse the telephone number has been scribbled out.  PTO.  Guess what they do?  Wealth Creation – I don’t think so!

Now a card the same colour as my own.  A nice clean card which says what they do.  And they want me to contact them.

And last, but by no means least.  A card from a web designer, a great guy, who’s different.  He opened our conversation by saying he is a ‘story teller’ and it even says so on his card.

So, my question to you, what impression does your card give after the event?

Oh., and just in case you are interested, I’m having lunch with the person who sent the email.

David Wimblett
David Wimblett – author, business success mentor and BNI Area Director for London North West. Director of 7 Training who offer so much more than just theory.

{ 2 comments… read them below or add one }

Rob Brown October 23, 2012 at 11:24

Great post, David – people get too close to their own card design to actually produce a good one a lot of the time. As a result, they fall short of creating a good impression, staying memorable and creating business opportunities.

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Damian Weinberg November 6, 2013 at 21:02

Hi David,

Many thanks for sharing your experience with us. There are many things to learn from your story.

I like particularly the way you tell things. A simple story, but full of insight. Really great!

Your story contains at least three tips well retaining:

1. Follow the basics of the etiquette of exchanging business cards. In you get it wrong at the very beginning, your business card will end in the trash bin! As your example clearly and humorously shows.
2. Your business card shows to others the quality of your services and/or products. For example, if you work for a visual production company, you need an outstandingly beautiful and memorable business card. With your business card you tell people that your are a good professional and not an amateur.
3. Never print business cards with outdated or missing information. And, please, don’t write down by hand!

Thanks David for your very original and interesting article.

Cheers,

Damian.

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